Marketing Human Rights

After Las Vegas, the deadliest act of gun violence in the history of the the United States, Americans remain politically divided over gun regulations. Jessica Mindich, former General Council turned founder of The Caliber Collection, gives clear visibility to the human rights implications of gun violence by sponsoring gun “buy backs” in inner cities across the United States. The Caliber Collection recycles guns into powerfully communicative personal accessories and public art projects that focus on solutions to manage gun proliferation.

Join us for a conversation about how Jessica Mendich’s business educates around social and human rights issues through innovative marketing and product design.